How to Create a LinkedIn Content Plan

Key Takeaways

1. A content plan shows you which post goes live when
2. It helps you vary topics across your content pillars
3. Posts can be produced and scheduled in advance
4. Our monthly rhythm: 2x per week from personal profiles, 1x per week from the company account
5. Our tool of choice for planning: Notion

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Introduction & Our Experience

Probably the most common question we get: do I need a content plan for LinkedIn, and if so, how do I create one? That's exactly what we're answering here.

Spoiler: if you want to use LinkedIn strategically and make your life easier, you need a content plan.

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Do I Need a LinkedIn Content Plan?

Let's start with what a content plan actually is. At its core, it's an overview of what content goes out and when.

We use one that lets us see on a daily basis which post is scheduled for which day. Once you have that clarity, everything else becomes easier.

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How to Structure Your Content Plan

The best format is a simple overview where you can see all the days of a month at a glance. We plan the following month's content in the middle of the current month.

In our projects, we typically post twice a week from personal profiles and once a week from company accounts, rotating topics across defined content pillars.

If you want, you can also add information like status, profile, language or target audience to keep things even more organised.

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Useful Tools for Your Content Plan

For our content planning and general project management, we swear by Notion.

For us, it's simply the best tool for collaborating with clients on content, gathering feedback and keeping everything in one place.

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Final Thoughts

A content plan might sound like extra work at first, and honestly, it is. But just like a training plan for the gym or a marathon, it brings structure to your routine and keeps you on track long term. Once you've worked with a plan, you rarely want to go back to posting without one.

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About the Author

Hightide, founded by Hendrik and Caro, is an agency dedicated to helping startups and entrepreneurs become more visible. We combine LinkedIn marketing and strategic website design as the two most important B2B channels. We also work with SMEs and other B2B experts on their journey to stronger positioning.