LinkedIn Management:
Personal Branding &
Corporate Accounts

Make LinkedIn your #1 channel for strong brand presence and qualified leads.

In 2026, LinkedIn is evolving into a key growth driver for founders, leaders, experts, and companies. Leverage this momentum with strong personal branding, targeted ads, and content that builds and activates your community.

Ready for your growth call?

Measurable results and real brand building

In our LinkedIn projects, we build strong personal brands and corporate accounts every day.
In this way, we create thought leadership, a relevant network and the basis for real lead generation.

Outcome of one of our startups after just 11 months:

+

509

K

Impressions

+

14000

Engagements

+

6500

New Follower

Our services

Having built numerous LinkedIn profiles, we’ve designed our services to support you at every stage. From getting started to taking your presence to the next level.

“Hightide brings a thoughtful and strategic approach to shaping personal brand. They have a great eye for translating complex topics into clear, engaging narratives that resonate with the audience. Their work strikes a strong balance between professionalism and authenticity, helping position as a credible and approachable voice in women’s health innovation.”

Eda Celicbas, Ph.D.
Head of R&D Meliodays Medical GmbH
FemTech Startup

LinkedIn Management for Personal Brands

People want to buy from people they trust. Strong personal branding on LinkedIn helps you be perceived as an expert, build trust, and form authentic relationships. It’s about telling your story and sharing your values.

Free intro call

Why is a personal brand so important?

Your personal brand is what remains when you leave the room. It shapes how people perceive you, both online and offline. A strong brand doesn’t just create visibility, it builds trust, recognition, and relevance.

We often hear from clients that they are approached at networking events with the words, “I know you from LinkedIn.”

That’s the power of personal branding. It opens doors, sparks conversations, and builds relationships long before you ever meet in person.

Benefits of a strong personal brand

Building trust

A strong personal brand builds credibility and is far more powerful than a company logo.

Visibility & lead generation

Personal brands achieve significantly greater reach on LinkedIn, opening up new opportunities, inquiries, and partnerships.

Thought Leadership

You position yourself as an expert in your field, set the agenda, shape opinions, and clearly stand out from the competition.

What we achieved with other clients

LinkedIn Management for Corporate Accounts

We take over the strategic and operational support of your LinkedIn company page so that you can fully focus on your core business.

Free intro call

Whether for recruiting employees or acquiring customers:
A professional appearance makes the difference.

A strong corporate presence on LinkedIn clearly shows what your brand stands for and ensures that you are found.

We ensure:

Visibility & findability

We make sure your company profile is built strong. We focus on the interplay between network growth, meaningful interactions, relevant content, and a positioning that makes you visible to the right audience.

Lead & recruiting potential

Regular, strategic content ensures that your company consistently appears in your target audience’s feed. This leads to more qualified inquiries, better-matched applicants, and stronger brand recognition.

Analysis & insights

You get clear data about which content is working, who is visiting your profile and where there is potential. Essential for strategic growth.

Essenziell für strategisches Wachstum.

Our Approach

Based on our project and platform experience, we have developed a clear process for your LinkedIn presence.
Take a look at the process for personal & corporate accounts.
Personal Branding

1️⃣ Strategy & Personal Branding Workshop

As a basis for our cooperation, we first talk about your goals and expectations for the joint LinkedIn project. Where are you today and where do you want to go?

Based on this, we define clear goals for reach, positioning and impact.

At the same time, we dedicate ourselves to your personal brand. With our structured questionnaire, we develop your values, core topics and tone of voice. That is our basis for an authentic and strong presence.

What is important to you? What topics would you like to stand for? What does your “typical” language sound like?

We really want to understand you so we can create content that's right for you and that we can later publish on your behalf.
Personal Branding

2️⃣ Profile Audit

We analyse your profile and — if available — your previous postings. Based on current LinkedIn best practices and trends, you will receive concrete, actionable suggestions for improvement.

We also formulate an optimized headline, a clear, coherent biography and develop a LinkedIn banner that fits your personal brand perfectly.
Personal Branding

3️⃣ Content Pillars & Planning

Based on the findings from the workshop, we develop relevant content pillars for your profile. These are tailored to your target group and goals.

From this, we derive a specific, more implementable content plan once a month.

In our monthly content planning session, we will then go through this and see if the planned topics are right for you.
Personal Branding

4️⃣ Content creation and posting

Based on the content plan, we finally move on to content creation. We provide you with finished posts with everything that goes with them: hook, content text and CTA.

Of course, there is the chance to check the posts and, if in doubt, revise them.

Only after approval do we post, adjusted to the optimal posting time in accordance with the network.
Personal Branding

5️⃣ Post Support, Community Management & Network Expansion

We'll answer comments on your posts and interact with your community on your behalf.

We actively comment on other relevant profiles (e.g. potential customers or partners) on your behalf and build long-term connections with other profiles.

We actively connect your profile to your goals and thus ensure relevant growth.
Personal Branding

6️⃣ Reporting

Once a month, you get insights into reach, performance & learnings so that we can further optimize based on data.
Corporate Accounts

1️⃣ Strategy & Tonality Workshop

As a basis for our cooperation, we first talk about your goals and expectations for the joint LinkedIn project. Where are you today and where do you want to go?

Based on this, we define clear goals for reach, positioning and impact.

At the same time, we are dedicated to your brand. We would like to know: core topics, products/services, tonality. That is our basis for an authentic and strong presence.

What are your topics and what do you want to report on as a company?
Corporate Accounts

2️⃣ Profile Audit

We analyse your company presence on LinkedIn and — if available — previous postings. Based on current LinkedIn best practices and trends, we provide concrete, actionable suggestions for improvement.

We also formulate an optimized headline, a clear, coherent company description and develop a LinkedIn banner that fits your brand perfectly.
Corporate Accounts

3️⃣ Content Pillar & Planning

Based on the findings from the workshop, we develop relevant content pillars. These are adapted to the target group and goals.

From this, we derive a specific, more implementable content plan once a month.

In our monthly content planning session, we will then go through this and see if the planned topics are right for you.
Corporate Accounts

4️⃣ Content creation and posting

Based on the content plan, we finally move on to content creation. We provide you with finished posts with everything that goes with them: hook, content text and CTA. If required, we can also create suitable graphics as an image for the post.

Of course, there is the chance to check the posts and, if in doubt, revise them.

Only after approval do we post, adjusted to the optimal posting time in accordance with the network.
Corporate Accounts

5️⃣ Content Support, Community Management & Network Expansion

We'll answer comments on your posts and interact with the community on your behalf.

We invite you to follow your company on a monthly basis and thus ensure long-term growth.
Corporate Accounts

6️⃣ Reporting

Once a month, you get insights into reach, performance & learnings so that we can further optimize based on data.

Our monthly packages

Our projects range from pure content creation to full-service account management.
In an initial consultation, let us find out which setup best suits you and your company.

Free initial consultation

starter package

e.g. additional personal brand

✅ Content management system

✅ Content & format planning

✅ Content creation & posting

✅ Basic KPI Reporting & Analysis

✅ Support for questions

full service

e.g. CEO or Founder

In addition to the starter package:

✅ Post support

✅ Community management

✅ Actively interact with ICP

✅ Active network building

✅ Strategic KPI Reporting & Analysis

✅ Continuous post analysis

This is what our project could look like in your company

In our projects, we take care of individual profiles, but also several accounts at the same time.
Here we'll show you what such a combination set-up for several personal brands and a corporate account could look like.

CEO / Co-Founder
(Personal Brand)

Full-Service-Paket

Head of R&D
(Personal Brand)

Starter Paket

Head of Sales
(Personal Brand)

Starter Paket

Startup
(Corporate Account)

Corporate Account

Ready to start?

People will always have an opinion about you, so why not decide for yourself how your story is told?
Personal branding on LinkedIn gives you the opportunity to actively shape your narratives, show your values and make your individual strengths visible.

Instead of letting assumptions define you, step into the limelight and raise your own voice. Your story - told your way - can inspire and connect just the right people.

Free intro call