Social Media Strategie

Set the strategy.
Ride the wave.

If you want your social media to actually work for you, you need more than pretty content. We develop individual strategies that fit your brand, target group and goals. From first ideas to implementation.

Why is social media a waste of time without a strategy?

Many companies post because “it´s just what everybody does”.
‍The problem:
‍No clear positioning, no common thread, no effect. A good social media strategy provides answers to the key questions:

‍Who are you as a brand?
Who should see you?
What do you want to say and how?

Who benefits from a Social Media Strategy?

For everyone who wants more than likes: clarity, relevance and impact.

For startups

who are looking for a clear roadmap to boost their visibility

For teams

who aim to coordinate their team and elevate their brand image.

For brands

who know that without a strategy, content falls flat.

For companies

looking to take a more strategic approach to social media.

An overview of our services

How we help you with your social media strategy.

Analysis & Benchmarking

We analyze your current social media presence, competitors and status quo: data-driven and honest.

Goal definition & positioning

Together, we'll clarify: What do you want to achieve with social media and how does that fit in with your brand, your offering and your tone of voice?

Channel Strategy

Not every channel fits every brand. We help you make clear, strategic channel choices, including defined roles, like Instagram for connection and LinkedIn for thought leadership.

Content Pillars & Formats

We create consistent content themes, formats, and standards, aligned with your audience and each platform’s strengths.

Content Plan & Schedule

All of this comes together in an actionable plan, including posting frequency, topic planning, responsibilities, and recommendations for content production.

FAQ's

The answers to your questions.

How long does strategy development take?

Usually 2-4 weeks: from analysis to the final strategy paper. The core is a joint workshop with you or your team and our subsequent preparation. Objective: a well-founded, implementable strategy that fits the brand, target group and platform.

What if we already have a rough strategy?

Then we'll build on that. We check what works, what is missing and develop a well-founded, practical strategy from this without reinventing everything.

What is part of a Social Media Strategy?

A good strategy includes: goal definition, target group understanding, channel selection, content pillars, format ideas, tone, posting frequency and a clear editorial framework.

Is a Social Media Strategy unique or an ongoing process?

Strategy is your foundation, but social media evolves. That’s why we suggest ongoing check-ins and refinements to keep your presence impactful and on point.