LinkedIn
Personal Branding for founder & leader

Turn LinkedIn into your strongest channel for visibility, trust, and qualified leads through strategic personal branding.

In 2026, LinkedIn personal branding becomes the decisive growth driver for founders, executives, and experts. With a clear strategy, compelling content, and targeted positioning, your LinkedIn profile transforms into a powerful personal brand.

Ready for your growth call?

Measurable results with Personal Branding

In our LinkedIn personal branding projects, we build strong personal brands every day.
We develop clear positioning, establish thought leadership, and grow relevant networks creating the foundation for real, sustainable lead generation.

Outcome of one of our startup clients after just 11 months:

+

509

K

Impressions

+

14000

Engagements

+

6500

New Follower

Pakete entdecken

Relevance of Personal Branding

People want to buy from people they trust. Strong personal branding on LinkedIn helps you be perceived as an expert, build trust, and form authentic relationships. It’s about telling your story and sharing your values.

Free intro call

Why is a personal brand so important?

Your personal brand is what remains when you leave the room. It shapes how people perceive you, both online and offline. A strong brand doesn’t just create visibility, it builds trust, recognition, and relevance.

We often hear from clients that they are approached at networking events with the words, “I know you from LinkedIn.”

That’s the power of personal branding. It opens doors, sparks conversations, and builds relationships long before you ever meet in person.

“Hightide brings a thoughtful and strategic approach to shaping personal brand. They have a great eye for translating complex topics into clear, engaging narratives that resonate with the audience. Their work strikes a strong balance between professionalism and authenticity, helping position as a credible and approachable voice in women’s health innovation.”

Eda Celicbas, Ph.D.

Head of R&D Meliodays Medical GmbH
FemTech Startup

Benefits of a strong personal brand

Building trust

A strong personal brand builds credibility and is far more powerful than a company logo.

Visibility & lead generation

Personal brands achieve significantly greater reach on LinkedIn, opening up new opportunities, inquiries, and partnerships.

Thought Leadership

You position yourself as an expert in your field, set the agenda, shape opinions, and clearly stand out from the competition.

Personal Branding Examples

LinkedIn Personal Branding Full-Service Packages

In our full-service offering, we take over the entire post creation process through our LinkedIn ghostwriting service. Every collaboration starts with a strategic personal branding workshop as the foundation for your positioning and content strategy. Let’s identify the right setup for you in an initial consultation.

Foundation

-

Full Service

Your entry point into LinkedIn visibility. Your starting point for building visibility on LinkedIn.

4 posts per month

also includes:

Our content management system

Content & format planning

Content creation

Posting & Post Management

KPI Reporting & Analysis

Continuous Support

Free Strategy Call

Growth

-

Full Service

For those who want to become a recognized voice in their industry.

8 posts per month

also includes:

Our content management system

Content & format planning

Content creation

Posting & Post Management

KPI Reporting & Analysis

Continuous Support

Free Strategy Call

Scale

-

Full Service

Unlock the full potential of LinkedIn. Achieve maximum visibility in your industry.

12 posts per month

also includes:

Our content management system

Content & format planning

Content creation

Posting & Post Management

KPI Reporting & Analysis

Continuous Support

Free Strategy Call

LinkedIn Personal Branding Collab Packages

Especially for niche expert topics, LinkedIn personal branding works particularly well in a co-creation model. Unlike our full-service approach, you’re more actively involved in the content creation process.

You contribute your expertise (e.g., through publications) or draft your own posts and we refine the structure, formatting, storytelling, and overall impact according to LinkedIn best practices.

Foundation

-

Collab

Your entry point into LinkedIn visibility. Your starting point for building visibility on LinkedIn.

4 posts per month

You Create the Posts

We optimize the posts

also includes:

Our content management system

Content & format planning

Content creation

Posting & Post Management

KPI-Reporting & Analysis

Continuous Support

Free Strategy Call

Growth

-

Collab

For those who want to become a recognized voice in their industry.

8 posts per month

You Create the Posts

We optimize the posts

also includes:

Our content management system

Content & format planning

Content creation

Posting & Post Management

KPI Reporting & Analysis

Continuous Support

Free Strategy Call

Scale

-

Collab

Unlock the full potential of LinkedIn. Achieve maximum visibility in your industry.

12 posts per month

You Create the Posts

We optimize the posts

also includes:

Our content management system

Content & format planning

Content creation

Posting & Post Management

KPI Reporting & Analysis

Continuous Support

Free Strategy Call

In our personal branding projects, we work with monthly retainers with a minimum term of three months. After that, you can cancel on a monthly basis if you no longer require our LinkedIn services.

LinkedIn Add-Ons

Community Management

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Add-On

The greatest driver of a successful business: a strong community.

5 Days Per Week

clear networking strategy for your target audience

15 comments per week on relevant posts

10 targeted DMs per week to your ideal audience

Inviting followers to your company page

Free Call

LinkedIn Profil Audit + Setup

-

Standalone

Posts drive visibility. Your profile turns it into revenue.

Plug&Play Optimizations

We analyze:

Profile picture & Banner

Headline

Info (Biographie)

Focus Area

Experience And Education

Skills

You receive:

Analysis inlc.  recommendations (ready to copy & paste)

Book Profile Audit

LinkedIn Post Audit

-

Standalone

Want to master LinkedIn on your own? We’ll show you how to write better and with more impact.

Analysis of 5 posts

We analyze:

Post Type

Hooks

Content & Strategy

Formatting & length

Call-to-Actions

Performance

You receive:

Analysis document incl. recommendations and tailored guidelines.

Book Post Audit

Our Personal Branding Approach

As a personal branding agency, we’ve developed a clear, proven process for building your personal brand on LinkedIn based on our extensive project and platform experience.
Personal Branding

1️⃣ LinkedIn Personal Branding Workshop

As a basis for our cooperation, we first talk about your goals and expectations for the joint LinkedIn project. Where are you today and where do you want to go?

Based on this, we define clear goals for reach, positioning and impact.

At the same time, we dedicate ourselves to your personal brand. With our structured questionnaire, we develop your values, core topics and tone of voice. That is our basis for an authentic and strong presence.

What is important to you? What topics would you like to stand for? What does your “typical” language sound like?

We really want to understand you so we can create content that's right for you and that we can later publish on your behalf.
Personal Branding

2️⃣ LinkedIn Profile Audit

We analyse your profile and your previous postings. Based on current LinkedIn best practices and trends, you will receive concrete, actionable suggestions for improvement.

We also formulate an optimized headline, a clear, coherent biography and develop a LinkedIn banner that fits your personal brand perfectly.
Personal Branding

3️⃣ LinkedIn Content Planning

Based on the findings from the workshop, we develop relevant content pillars for your profile. These are tailored to your target group and goals.

From this, we derive a specific, more implementable content plan once a month.

In our monthly content planning session, we will then go through this and see if the planned topics are right for you.
Personal Branding

4️⃣ LinkedIn Content creation and posting

Based on the content plan, we finally move on to content creation. We provide you with finished posts with everything that goes with them: hook, content text and CTA.

Of course, there is the chance to check the posts and, if in doubt, revise them.

Only after approval do we post, adjusted to the optimal posting time in accordance with the network.
Personal Branding

5️⃣ Post Support, Community Management & Network Expansion

We'll answer comments on your posts and interact with your community on your behalf.

We actively comment on other relevant profiles (e.g. potential customers or partners) on your behalf and build long-term connections with other profiles.

We actively connect your profile to your goals and thus ensure relevant growth.
Personal Branding

6️⃣ Reporting

Once a month, you get insights into reach, performance & learnings so that we can further optimize based on data.

Who benefits from LinkedIn Personal Branding?

LinkedIn simply cannot be underestimated as a tool for growth in 2026. Particularly in entrepreneurship, relevance will continue to increase.

💎 Personal Branding for CEOs

As a CEO, you are the face of your company. LinkedIn personal branding helps you strategically position your expertise, build trust, and create new opportunities for growth.

🚀 Personal Branding for founders

Looking for investors, customers, or other supporters? Then share your mission on LinkedIn. Especially founding and startup topics perform exceptionally well on LinkedIn. With targeted personal branding, you can build a strong reputation even during the early stages of your venture.

💡 personal branding For thought leaders

As a thought leader, you are heard when you are visible. Through personal branding, you build trust and create impact both internally and externally.

🏭 Personal Branding for Employees and corporate influencers

Employees are the most credible ambassadors of a company. With strategic LinkedIn personal branding, team members become visible experts who build trust, expand reach, and represent the company authentically.

Our LinkedIn Markerting Services

We have built numerous LinkedIn profiles and tailored our LinkedIn services specifically to support you in the best possible way.

Ready to build your personal brand?

People will always have an opinion about you, so why not decide for yourself how your story is told?
Personal branding on LinkedIn gives you the opportunity to actively shape your narratives, show your values and make your individual strengths visible.

Instead of letting assumptions define you, step into the limelight and raise your own voice.
Your story - shared your way - can inspire and connect just the right people.

Free intro call