My path

My path started in the metal industry, where I completed an apprenticeship as an industrial clerk and spent three years in sales. At the same time, I worked through my bachelor's in business administration and later a master's in management of SME, with a focus on entrepreneurship and marketing.

From there I moved into consulting for SMEs and startups, followed by a role in financial services at EY.
Alongside that, I took on the marketing for two sports startups, which is where things started to click.

That combination of strategy, business models, and creative thinking sparked my passion for marketing and ultimately led to the idea for Hightide.